Start here: what are your personal standards in life: your code of ethics? These aren’t prompted by how you think you should be, or how you think you need to be to impress others; on the contrary, these are qualities that make you feel good ‘on the inside’, that you are naturally pulled towards.
 
Henry Ford, inventor of the modern motor car, said, ‘Quality means doing it right when no one is looking.’
 
What’s important to you to do right when no one is looking?